I do quite a bit of A/B testing and find it to be a great tool for experimenting and ultimately improving things.
But what’s “Coffee A/B testing”?
The idea came to me when I was visiting my wife’s family in Japan. We went to a restaurant and my father and brother in-law ordered two types of Sake. They let me taste both and decide which one I liked the most. It was a simple task, but an interesting one. The tastes were subtly different, but enough that I could clearly pick my personal favourite.
It then occurred to me that as much as I love coffee, and tend to pick some beans over others, I don’t quite know what makes me like a certain type, or what it is that I’m looking for for my “ultimate” coffee.
What if I could A/B test coffees? Try two types of beans (or blends), and pick the one I like. Then repeating the process I could gradually find the one I like the most. And in doing that, I can also figure out what it is that I like, and pay more attention to the difference. I rarely compare coffees. Well, not any more!